KAIST -- How Korean B2B Startups can Go-To-Market in the US?

After meeting several Korean delegations asking for advice on Korean startups going global in the US, I shared some suggestions at the KAIST luncheon this week.  Basically, a Korean startup needs 1) a great product, 2) passionate CEO personally committed to the US GTM (as evidenced by frequent travels to the US) and 3) a disruption.

We are seeing a major disruption in B2B GTM in the US due to the cloud and digital marketing.

Below is the presentation.