Thursday, January 2, 2014

Structuring My Marketing Automation Team

I read an useful blog by Mike Stocker:  "As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: 'How can I build my marketing automation team?'  At least some of that answer is dependent on individual variables – your company size, your resources and budget, and the goals you want to accomplish. But I can share some examples and insights that should help any new team."

Mike shares his insights on building the marketing automation team in the Marketo Blog.

Jon Miller, cofounder of Marketo, shares some Highlighted Marketo Resources.

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