Saturday, September 7, 2013
SaaS Success I -- Easy
At Jason Lemkin’s SaaStr social, I met several SaaS founders who asked me what is the key to my successful SaaS investments (such as EchoSign/sold to Adobe and Marketo/IPO).
I said one word: “Easy”
I learned that from my first SaaS investment, which has been my largest loss to date. I learned that the key to SaaS is to “make it easy.” That learning led to my 2nd SaaS investment (EchoSign) and 3rd SaaS investment (Marketo).
Related posts: SaaS Success II - Focus and Land --> Expand --> Upsell --> Renew Business Model